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Setting the bar high for growth, performance, and innovation.
As an experienced marketing and brand senior leader, I bring a say/do attitude and a driven mindset to ambitious teams looking to increase performance, product awareness and reach internationally. My professional focus centers on ensuring that organizations grow sustainably through a culture of customer-centricity, efficient execution and data-informed decisions for B2B and B2C markets with a specialization in ecommerce, digital media and tech. I build, lead, and collaborate with teams of creatives, marketers, and content managers with a transparent and constructive feedback culture, increasing their focus, output and engagement.
Brand operations
My holistic approach to brand development and operations brings together key components for both performance and creativity.
Highlights
HubSpot
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1 line of assets to brand the airport’s key touchpoints (arrival wall, luggage redeem, WiFi portal, digital screens)
6 sponsor ads to run before, in-between and after programs on key EMEA channels
2 lines of assets for easyJet seatback banners, matching both performance-led and brand-led intents
DaWanda
Marketing
I provide 360-degree coordination and execution of marketing initiatives with a strong emphasis on consumer benchmark, user research, scaling, quality assurance, data reporting, A/B testing and targeted content.
Highlights
HubSpot
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DaWanda
Global content
My results-driven standards for localized content enable organizations to scale, engage, inspire and maintain strong customer retention rates.
Ensure that recruitment goals and quality standards across the team are met.
Maintain cutting-edge industry knowledge by staying up to date regarding the latest trends.
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DaWanda
Leadership
Having managed teams of up to 120 directly and 230 indirectly for over 18 years, I enable professional growth through personal development, 360-degree feedback, performance reviews and cross-team calibration.
Highlights
HubSpot
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